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For practice managers and office administrators

Fix the doctor ratings profiles patients actually find

Patients compare providers on Healthgrades, Vitals, WebMD, Zocdoc and Google. We help the office clean up wrong, duplicate and outdated provider profiles and handle patient reviews without exposing health information.

30 minutes · The consultation is free

  • HIPAA-aware replies, no patient details
  • Every reply approved by the practice
  • Free first conversation
The problem

Rating sites build profiles you never set up

Doctor-rating sites create provider pages from public sources such as licensing boards, insurance directories and the NPPES NPI registry. That means a provider can have a profile with an old office address, the wrong specialty, a retired phone number or a duplicate page with a handful of old ratings.

Patients do not know which page is right. They see the stars, the address and the phone number, and a wrong one sends them somewhere else.

Wrong address or phone

Profiles that list a former location or a closed line cost calls and confuse new patients.

How we help: We claim or request corrections on each profile and fix the source data where it comes from.

Duplicate provider pages

A provider who moved practices can have two or three pages, each with part of the rating history.

How we help: We find the duplicates and ask each site to merge or remove them under its own process.

Reviews you cannot answer freely

Confirming someone was a patient in a reply can itself be a privacy problem.

How we help: We draft general, privacy-safe replies and invite patients to call the office instead.

The challenges

Why doctor ratings are harder than restaurant reviews

  • HIPAA limits what a practice can say in public, even when a review is unfair. The HHS Office for Civil Rights has taken action against practices that disclosed patient information in review replies.
  • Each rating site has its own claim and verification process for providers.
  • Some sites rate on factors like wait time and bedside manner separately, so one issue can show up in several scores.
  • Insurance and directory data can overwrite manual corrections if the source is not fixed too.
  • Group practices need consistent profiles for every provider, including those who have left.
The cost of waiting

What outdated profiles tend to cost

Wrong profile data sends new patients to the wrong place or the wrong number. Low ratings from years ago can keep a provider off a shortlist even after things have improved.

We do not estimate lost patients or revenue for you. If you track new-patient sources, we can look at them together during the free consultation.

The usual routes

How practices usually handle ratings

Leave the profiles alone

Costs nothing up front, but errors and duplicates stay live and new reviews go unanswered.

Patient-survey platforms

Survey tools can collect feedback after visits. They are useful, but they do not fix profile data on outside sites.

Front-desk staff in spare time

Works for a while, until the person changes jobs and logins are lost.

Dedicated profile help (where we fit)

Someone who maps every provider profile, files corrections, and drafts privacy-safe replies for the practice to approve.

We are not a law firm or a compliance consultant. If a review involves a legal or HIPAA question, your counsel or privacy officer should make the call.

How it works

How it works for a practice

1

Map every profile

We list each provider’s pages across the main rating sites and Google, with what is wrong on each.

2

Approve corrections and replies

You check the list, confirm the right data and approve reply wording.

3

We file and follow up

We submit corrections, claim requests and reports, then check that the changes stick.

Questions

Can you remove a bad doctor rating?

Rating sites remove reviews only when they break their own rules, for example reviews about the wrong provider or containing personal attacks. We identify those and file reports; we cannot remove an honest negative opinion.

How should a practice reply to a negative review?

Without confirming the person was a patient or mentioning any treatment. A short, general reply that invites them to contact the office is usually safest. Your privacy officer has the final say.

Why does my doctor have two profiles?

Sites create pages from several data sources, so moves, name changes or group changes can produce duplicates. Most sites have a process to merge or remove them.

Do you ask patients for reviews?

We can help you set up a neutral request that goes to all patients. We never write or buy reviews.

Do you need access to patient records?

No. We do not need or want any patient health information.

Events

Upcoming events for medical practice owners and managers

Events run by other organizers, checked on each organizer’s own page.

See upcoming events

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Guide

Cleaning up provider profiles on doctor-rating sites

Read the guide

Talk through your providers’ profiles

Call now or pick a 30-minute time that suits you. The consultation is free.