Cleaning up provider profiles on doctor-rating sites
A step-by-step checklist the office can work through for each provider.
List every provider and location
Include providers who have left in the last few years. Their old profiles may still show your address or phone number.
Search each provider by name and city
Check Google, Healthgrades, Vitals, WebMD, Zocdoc and your main insurers’ directories. Note the address, phone, specialty and photo on each page.
Fix the source, then the page
Update the NPPES NPI record and insurer directories first, because many sites copy from them. Then claim or request corrections on each rating site.
Reply without confirming care
Never confirm a reviewer was a patient or mention treatment. A general thank-you and an invitation to call the practice manager is usually enough.
This guide is general information, not legal advice. Platform and search engine policies change; links go to each one’s own page.